'The world is not ours, the earth is not ours, It's a treasure we hold in trust for future generations'

We encourage our children to love themselves and our planet, and that starts with us demonstrating how. We’re working to produce clothing responsibly so our children can grow up playing in a world with clean air and abundant resources.


Feel Good Materials

The Obi collection is crafted with an organic cotton and bamboo mix fabric that contains 4% elastane.

From every thread to every fastener, all components of our clothing are Oeko-Tek tested for harmful substances to ensure that we’re using only the safest materials when manufacturing our clothing.

We Celebrate Colour 

All skin is beautiful, and we want to protect it from as many toxins as possible. We use organic inks, also Oeko-Tek approved, in our printing process for maximum colour using minimal resources. 

Non Traditional Labels

All of our inside garment care and brand labels are made from natural fibres for comfortability. The branded tags attached to our cotton garments are produced with FSC approved paper, no plastic, ever!

ECO Packaging

From manufacturer to your doorstep, all of our garments are carefully packaged in FSC approved paper packaging that is reusable, responsibly sourced, and biodegradable.

Living Wages 

We value honest, fair wages and ethical working conditions to enhance the lives of our workers and community. Our factory is Sedex approved meaning important steps are taken to ensure a healthy, responsible, and safe environment with an increased focus on improving human and worker rights.

Our Pinky Promise

We put as much care into our clothing as you put into raising your little one. In an effort to minimise our environmental impact, we’re continually learning and evolving our processes to do our part for our planet, our children, and their future.