'Go softly in the world;
if it is harmed, it cannot return'
Akwa Baby is committed to donating 10% of our profits across the year to great causes we care about.
From the end of May launch and throughout the months of June and July, our chosen charity is the community owned Reteti Elephant Sanctuary in Kenya, you can view their incredible and heartwarming work here
The Reteti centre is designed to rescue and release orphaned and abandoned elephant calves, whilst creating much needed benefits to the local people that live alongside them.
It is estimated between five and ten elephant calves are rescued in north Kenya each year, from a population of an estimated 8,700. The Sanctuary was established in response to demands from the local community, who recognise wildlife as an opportunity to improve livelihoods.
Photographer & videographer Ami Vitale created this beautiful short video about the centre which you can watch here
Photo credit: Ami Vitale